Posted April 15, 2014
Tiger-less Masters Gets Lowest Final-Round TV Ratings Since 2004
By Pete Madden
Tiger Woods walks off the 18th green at the 2010 Masters, where he finished T4 (Getty Images).
Did you miss Tiger Woods at the 2014 Masters? CBS and ESPN sure did.
The final round – in which Bubba Watson beat Jordan Spieth and Jonas Blixt by three shots to win his second Masters title in three years – earned a 7.8 rating Sunday afternoon. (A 7.8 rating means that 7.8 percent of American households tuned into the Masters.) Woods, who is recovering from back surgery, did not play in the Masters for the first time since 1994.
The ratings were down 24 percent from last year’s Masters finale, in which Adam Scott beat Angel Cabrera in a playoff, according to Sports Business Daily (subscription required). That Masters had a 10.2 rating. In fact, Sunday’s Masters rating was the lowest final-round rating since Phil Mickelson’s 2004 win, which garnered a 7.2 rating. Interestingly, the highest rating in the last 10 years was for Mickelson’s win in 2012, which got a 12.0 rating. Woods’ last win in 2005 got a 10.3 rating.
Sports Business Journal reporter Austin Karp said on Twitter that the reason for the ratings decline was due to the lack of final-drama as well as Woods’ absence. Mickelson, the game’s second-biggest star, missed the cut this year and also did not play the weekend.