New premium Titleist AVX golf ball coming soon?

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Scott Rushing
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New premium Titleist AVX golf ball coming soon?

http://www.golf.com/equipment/2017/09/21/new-premium-titleist-avx-golf-b...

 

Titleist is testing a new model called AVX in select markets in the U.S., with an eye toward potentially introducing it in 2018, company representatives confirmed to GOLF.com. 

GolfWRX first reported the news.  

The new ball is designed for players looking for Tour-level, premium performance but with more emphasis on distance and soft feel. Features of the AVX include a new core, cast urethane cover, and new aerodynamic technologies, and apparently will be available in both white and optic yellow. The AVX has undergone extensive testing, both with robots and players, and will continue to be tested through the fall season.

We can guess that the new core is probably lower compression than the Pro V1 for a softer feel and that the mantle or inner layer, which Titleist calls a "high flex casing layer," is most likely designed with some type of speed-enhancing properties to increase velocity at impact. It's also safe to assume that pricing for the AVX will be similar to that of Pro V1 and Pro V1x.

For those wondering why the market leader would develop a product that might compete with their most successful models, the simple answer is competition. Several ball manufacturers, most notably Callaway and Bridgestone, offer lower compression, urethane-covered Tour models that have enjoyed tremendous success, particularly with players who prefer a very soft feel or those with moderate clubhead speed.

Stay tuned for more on the AVX and if you're interested, and you live in a warm weather climate, keep an eye out for a box in your local pro shop.

DON
Thanks for the heads up. I'll

Thanks for the heads up. I'll have to see if I can get some in for testing. I know a guy with Titleiest that might be able to help with getting some to test. I'll let you know if I have any luck. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
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Do that Don...curious how it

Do that Don...curious how it performs.  Sounds interesting...not a bad contact to have...

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Aimee
Aimee's picture
Ball

I would like to try this ball. I usually play lower compression balls, especially in the cooler weather, but last round I played ProVx the whole round and I really like it. I don’t really see any appreciable loss of distance despite the higher compression. I am cheap when it comes to golf balls, I only have ProV’s in my bag if I find them!

It's not how...it's how many

Aimee
Aimee's picture
reviews

I've read some reviews by people who have gotten to play this ball and they were kind of underwhelmed. Particularly for the price.

It's not how...it's how many

DON
Just heard back from my Titleist guy

Below is the response I just got from my contact at Titleist. I can't wait to get the balls in so I can give them a test to see how they perform.I'll let you all know what I think after I get a chance to give them a try.

 

Hi Don:

I apologize for the delay in responding to your note ... however, I am sending a dozen Yellow AVX to your attention.  
Hopefully you will have them first thing next week if not sooner.  I know they won't be there in time for XMas, but maybe New Year's!

Thanks for the support and please advise if any questions.
I look forward to your feedback.

Regards,
j.

 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
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Nice Don.  Glad to hear you

Nice Don.  Glad to hear you'll get a chance to see how they work first hand. 

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DON
Scott; Would you like me to

Scott; Would you like me to send you a sleeve of the new AVX balls when I get them, They should be the yellow coler if that's okay with you to test. I khow that you play the ProV1 or V1X balls some times, so you might like to try the new AVX balls and compare them side by side if the weather coopoerates for you. Let me know if you'd like a sleeve. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
Scott Rushing's picture
Sure.

Thanks Don, for the offer.  it will probably be a while before the weather and greens cooperate enough around here to make a test but I'd love to try them.  Let me know when you get them and I'll send you my address.

Also, this winter I've played the TP5 ball from Taylormade more than a few times.  I'm really surprised by the distance on this ball.  Even in the 40 degree temps I've been playing in, I'm hitting some tee shots as far or further than I did last summer.  Now maybe it's the cold ground and dormant grass, but I'm still surprised given the cold weather the balls flying in. 

 

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DON
It's real hard to tell about

It's real hard to tell about distance when the ground is cold and hard, and the grass is not growing like it does in the summer. Best thing is to go by Carry distance, but that is hard to see when you are hitting your driver and you hit it a long way, like you do. As for the AVX balls, I'll let you know when they come in. Should be this week. 

Don

Putting is easy if you have the Right Putter.

DON
Got the golf balls

Just wanted to let you know Scott that I got the yellow AVX golf balls in. Send my your shipping address and I'll ship you out a sleeve to demo. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
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Thanks Don, I'll send you a

Thanks Don, I'll send you a private message

 

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DON
I got your email with your

I got your email with your shipping address and your sleeve of Titleist AVX baalls are on the way. I also sent you a sleeve of the Srixon Q STAR balls to try out. Let me know what you think of each when you get a chance to try them. Enjoy

Don

Putting is easy if you have the Right Putter.

Scott Rushing
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Thanks Don.  Will give them

Thanks Don.  Will give them ago!   I'm hopeful we'll have an uptick in temps soon...was 65 and Rainy today..going to be 30 Sunday...

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DON
Same here Scott

WE were cold with snow this weekend with an over night low of Minus 4 here in Aurora. Should be back to low 60's by the end of the week with any luck, so that will be good. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
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6 inches of snow down today..

6 inches of snow down today....so it'll be a bit before we can get out..

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DON
Keep your head up back east.

Keep your head up back east. It will get up to 62 today and 69 is the forecast for Friday, so it will be coming your way in a day or two. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
Scott Rushing's picture
Looking forward to it Don. 

Looking forward to it Don.  Had hoped to play today and this weekend but that's not likely to happen with all the snow we got.  Maybe with high 50s the next few days we'll see the greens again soon
 

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DON
We got about 6 inches of snow

We got about 6 inches of snow on Sunday so I'm not able to get out to play or practice dor awhile.  Should be up to 60 by Friday but then we have more cold coming in for the weekend. NOt looking good for golf for at least a week or more. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
Scott Rushing's picture
kept it over there Don...we

kept it over there Don...we're just now out of the snow...it's wet everywhere but no snow.  I think our extended forecast calls for a possible mix of something mid week next week.  but otherwise it's mild temps.

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Scott Rushing
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Don

Don

I got to try these balls this week at the beach.  I LOVE the AVX.   It's LONG.  On more than a few holes,   I was driving the ball as far as the long hitter in our group.  Usually he's 15-20 yards in front of me...but I used that ball a lot the first 2 days and I was there with him.  He was surprised. Now, it's not all the ball, I have lost weight, been working out, getting stronger and have been improving the swing.  But good drives without the AVX usually was behind him where as with the AVX, i was pretty much right with him.    I also think it spins less off the driver.  I had some tee shots that I lost right, with the new swing, but never with that AVX ball.  So I do think it spins less off the driver.  
Hard to tell anything about spin around the green since everything is still kind of dormant, nothing checked up really good.  but it's very soft as well.  So shots felt really good.

Looks like these will get a real release in May so i plan to buy another dozen of them then.   but from this initial test, I'm VERY impressed with the length and straightness of this ball.

 

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Aimee
Aimee's picture
AVX

well, I'll keep my eyes peeled for these along the right side treeline, the home for sliced balls. I've gotten to try some good golf balls since I walk the course and can scan for lost ones...if they are just coming out this season I'll probably find some later in the summer.

It's not how...it's how many

Scott Rushing
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Interesting.  Amazon had them

Interesting.  Amazon had them on pre-order for early may. Now that item is gone, replaced with only a box of used ones for $35.  No thank you.  So I don't know when they will be released.  

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DON
I have to wonder if the AVX

I have to wonder if the AVX ball that you tested is the same ball as the new Tour S ball that Titleist is advertising on TV now. They both come in white or Yellow and are both claimed to be very soft and tour like performance. It would not surprise me they are the same ball under a different name. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
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Well I can't say for sure,

Well I can't say for sure, but there is talk that the AVX will be released sometime this year.  I think the Tour S is the next in the NXT line of golf balls.  The AVX has  apparently been for sale in limited markets (Arizona, California and FLorida), but I figured that was due to weather and wanting to get feedback from golfers to decide the next steps to have a full scale launch later this year. 

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DON
You could be right Scott. My

You could be right Scott. My take on the Tour S was that it would join the Pro V1 and V1X as a third option for the tour players to pick from, not a new version of the NXT series. But I've been wrong before so who knows ???

Don

Putting is easy if you have the Right Putter.

DON
I Saw the ad for the Tour

I Saw the ad for the Tour Soft again this weekend and going by the ad, I'd have to say it's a Tour ball to go along with the current ProV1 and Pro V1X so there will be 3 balls for the tour players to pick from. 

Don

Putting is easy if you have the Right Putter.

Aimee
Aimee's picture
AVX

I read today that they are charging as much for this ball as ProV's and that Tour Soft is the former NXT. AVX is lower compression than ProV, the cover is supposed to have a softer feel. But I think the pricing is a mistake, it really would have been good to bring it in just below ProV, even if just $2 less a dozen.

It's not how...it's how many

Scott Rushing
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I see the AVX for sale now on

I see the AVX for sale now on the Golf sites for $47.99 a dozen Aimee, just like you said.    Same price as the ProV series.   So the question is, are they about to raise the ProV price point in the next iteration?  I agree, maybe the AVX be just shy of that mark would have made sense.  What's the price point of the new Tour Soft / Old NXT ball?  Did that go up?

I don't "need" to buy another dozen balls, but I have gift cards so I'll buy a dozen.  Not like  I need it I have probably 5 or 6 dozen ProV's, another dozen or two Project (a) and another dozen Taylormade Tour  Preferred's.  So I don't "need" another dozen but...when does NEED come into play with golf? 

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DON
One thing I for get to

One thing I for get to mention in my lost post ot the Tour Soft ball is that in the ad I saw over the weekend Titleist is saying that the new Tour Soft is BETTER than Chrome Soft or the soft Tour ball from Taylormade. So that would seem to me at least to mean that the Tour Soft is meant to be a Tour ball to go with the ProV1 balls only softer. A lot of Tour golfers LIKE the soft Callaway Chrome Soft balls and I think this is Titleists attempt to hang on to their market share by geting these golfer to play the Tour Soft and not lease Titleist behind. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
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Any idea what the compression

Any idea what the compression is on the Chrome Soft?  The AVX is supposed to be Titleist's "softest" ball, it's lowest compression ball.

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