New premium Titleist AVX golf ball coming soon?

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Scott Rushing
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New premium Titleist AVX golf ball coming soon?

http://www.golf.com/equipment/2017/09/21/new-premium-titleist-avx-golf-b...

 

Titleist is testing a new model called AVX in select markets in the U.S., with an eye toward potentially introducing it in 2018, company representatives confirmed to GOLF.com. 

GolfWRX first reported the news.  

The new ball is designed for players looking for Tour-level, premium performance but with more emphasis on distance and soft feel. Features of the AVX include a new core, cast urethane cover, and new aerodynamic technologies, and apparently will be available in both white and optic yellow. The AVX has undergone extensive testing, both with robots and players, and will continue to be tested through the fall season.

We can guess that the new core is probably lower compression than the Pro V1 for a softer feel and that the mantle or inner layer, which Titleist calls a "high flex casing layer," is most likely designed with some type of speed-enhancing properties to increase velocity at impact. It's also safe to assume that pricing for the AVX will be similar to that of Pro V1 and Pro V1x.

For those wondering why the market leader would develop a product that might compete with their most successful models, the simple answer is competition. Several ball manufacturers, most notably Callaway and Bridgestone, offer lower compression, urethane-covered Tour models that have enjoyed tremendous success, particularly with players who prefer a very soft feel or those with moderate clubhead speed.

Stay tuned for more on the AVX and if you're interested, and you live in a warm weather climate, keep an eye out for a box in your local pro shop.

DON
Thanks for the heads up. I'll

Thanks for the heads up. I'll have to see if I can get some in for testing. I know a guy with Titleiest that might be able to help with getting some to test. I'll let you know if I have any luck. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
Scott Rushing's picture
Do that Don...curious how it

Do that Don...curious how it performs.  Sounds interesting...not a bad contact to have...

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Aimee
Aimee's picture
Ball

I would like to try this ball. I usually play lower compression balls, especially in the cooler weather, but last round I played ProVx the whole round and I really like it. I don’t really see any appreciable loss of distance despite the higher compression. I am cheap when it comes to golf balls, I only have ProV’s in my bag if I find them!

It's not how...it's how many

Aimee
Aimee's picture
reviews

I've read some reviews by people who have gotten to play this ball and they were kind of underwhelmed. Particularly for the price.

It's not how...it's how many

DON
Just heard back from my Titleist guy

Below is the response I just got from my contact at Titleist. I can't wait to get the balls in so I can give them a test to see how they perform.I'll let you all know what I think after I get a chance to give them a try.

 

Hi Don:

I apologize for the delay in responding to your note ... however, I am sending a dozen Yellow AVX to your attention.  
Hopefully you will have them first thing next week if not sooner.  I know they won't be there in time for XMas, but maybe New Year's!

Thanks for the support and please advise if any questions.
I look forward to your feedback.

Regards,
j.

 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
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Nice Don.  Glad to hear you

Nice Don.  Glad to hear you'll get a chance to see how they work first hand. 

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DON
Scott; Would you like me to

Scott; Would you like me to send you a sleeve of the new AVX balls when I get them, They should be the yellow coler if that's okay with you to test. I khow that you play the ProV1 or V1X balls some times, so you might like to try the new AVX balls and compare them side by side if the weather coopoerates for you. Let me know if you'd like a sleeve. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
Scott Rushing's picture
Sure.

Thanks Don, for the offer.  it will probably be a while before the weather and greens cooperate enough around here to make a test but I'd love to try them.  Let me know when you get them and I'll send you my address.

Also, this winter I've played the TP5 ball from Taylormade more than a few times.  I'm really surprised by the distance on this ball.  Even in the 40 degree temps I've been playing in, I'm hitting some tee shots as far or further than I did last summer.  Now maybe it's the cold ground and dormant grass, but I'm still surprised given the cold weather the balls flying in. 

 

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DON
It's real hard to tell about

It's real hard to tell about distance when the ground is cold and hard, and the grass is not growing like it does in the summer. Best thing is to go by Carry distance, but that is hard to see when you are hitting your driver and you hit it a long way, like you do. As for the AVX balls, I'll let you know when they come in. Should be this week. 

Don

Putting is easy if you have the Right Putter.

DON
Got the golf balls

Just wanted to let you know Scott that I got the yellow AVX golf balls in. Send my your shipping address and I'll ship you out a sleeve to demo. 

Don

Putting is easy if you have the Right Putter.

Scott Rushing
Scott Rushing's picture
Thanks Don, I'll send you a

Thanks Don, I'll send you a private message

 

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DON
I got your email with your

I got your email with your shipping address and your sleeve of Titleist AVX baalls are on the way. I also sent you a sleeve of the Srixon Q STAR balls to try out. Let me know what you think of each when you get a chance to try them. Enjoy

Don

Putting is easy if you have the Right Putter.

Scott Rushing
Scott Rushing's picture
Thanks Don.  Will give them

Thanks Don.  Will give them ago!   I'm hopeful we'll have an uptick in temps soon...was 65 and Rainy today..going to be 30 Sunday...

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DON
Same here Scott

WE were cold with snow this weekend with an over night low of Minus 4 here in Aurora. Should be back to low 60's by the end of the week with any luck, so that will be good. 

Don

Putting is easy if you have the Right Putter.