It seems as though it has been ages since I tuned into The Golf Channel. I was watching the second round from Kapalua HI last night so when I turned on the TV this morning, Morning Drive was on. I started to watch and then a series of commercials came on, one featuring a new direct marketed club, the XG7 X metal. I didn't give it a second thought, but then the same infomercial came on a couple of more times so I decided to go to their web site to see what all the hulabaloo was about.
Basically, it's a big headed, deep faced fairway wood that can double as a tee club. The idea behind it is sound enough as it is aimed at the high handicap golfer who lacks swing speed. Shorter shaft for control; off-set to help close the club face; squared off head for high MOI and a mid sized head with more loft than you can typically get from a driver. The club is claimed to be comforming. Then come the testimonials that the club is longer and straighter than the test subjects current drivers.
The claim is that it is a multipurpose club that can replace two or three clubs in your bag. I'm skeptical that the target market could hit this from the fairway, but it is probably a reasonable alternative to a driver, not unlike the mini drivers that were all the rage a couple of years ago.
In fairness to the manufacturer, there is a need for something like this as the modern design of drivers is not helping the average player. I've seen far too many senior golfers getting sold a new driver only to go back to their old one after several months of frustration. One great drive in five isn't going to cut it for the average recreational player. That said, I doubt that this will be more than a flash in the pan as it is with most of these sorts of things. It's really no different than the XE-1 wedge or the Overspin putter where they took an earlier existing design, made it cheaply off-shore and then marketed it directly with a professional endorsement and a flashy advertising campaign.
That said, with new drivers typically selling for $500-$600 there could be a lot of pent up potential for an alternative idea aimed at the ordinary player that is selling direct for $199!